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Content strategy

Pillars, not a calendar. A few subjects you talk about, chosen because they earn attention and you can keep at them.

Without them every week starts from nothing and compounds into nothing. With them it starts from a shortlist.

What it includes
  • Content pillars
  • Channel plan
  • Posting cadence
  • Performance review
How it runs
  1. 01

    Audit

    What landed, and what the numbers say about why.

  2. 02

    Set the pillars

    Three or four subjects you can own.

  3. 03

    Plan the run

    Channels, cadence, and the review that corrects them.