Find the one that sounds like you. Where you are today decides what kind of work will actually help.
You have a business and no brand yet. We decide what it stands for, what it looks like and how it speaks, build the system so it holds as you grow, then put a plan behind the launch.
What it includes
The brand got you here and won't get you further. We keep the equity worth keeping, cut what no longer fits, rebuild the expression around where the business is going, then make sure the people who already know you hear about it.
What it includes
The identity is not the problem — the output is. We set the pillars, make the work against them month after month, and run the campaigns and the spend behind it, so the feed stops being a scramble and starts compounding.
What it includes
They had the products before they had a brand. We settled how it should look and sound, then put that onto the tubes, the mailer bags and the shop.
Explorue helps you find what is good in a city. The voice took the longest: curious and funny, without tipping into a children's book. Ruefus, the mascot we drew for it, ends up doing most of the talking.
We drew the mark hanging over the door, and most of what sits behind it. The write-up is still coming; ask us in the meantime.
Blutech works in data and AI, and wanted to be recognised on LinkedIn. Everything since has come out of one high-contrast look: posts, carousels, campaign graphics, video.
Every discipline on its own, for when the brief is already specific. Any of them can run standalone or fold into one of the three above.
Every brand has something that matters.A story, an idea, a perspective,a reason to exist.
New Matter is about finding that something, and making it visible.
